2007 Winners & Shortlists

The Brief

6

Describe the creative solution to the brief/objective.

An IT person spends most of his time running between people's desks and the server room managing the system and making it run smoothly. We wanted to tell him that installing this system would mean that he'd have more time on his hands to enjoy doing the things he would normally enjoy doing. Nosy colleagues were bound to get curious about his newfound state of freedom. To help him prepare for this in the future, we sent him a stick-on computer rearview mirror, so he could be warned of people approaching his desk and act in a suitable manner.

Results

Out of the 800 mailers sent out over 10% registered on the website. These became strong leads for the sales department. The mailer was well-received and on sales visits the rear view mirror was spotted on quite a few computers.