| Brand | Book Corner |
| Product/Service | Book Store |
| Entrant | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| Category | Premiums & Giveaways |
| Entrant Company: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | THE CLASSIC PARTNERSHIP ADVERTISING Dubai, UNITED ARAB EMIRATES |
Credits |
| Planner | Planner |
The Brief
6
Describe the creative solution to the brief/objective.
We created a unique bookmark calendar. Each month was designed as a bookmark and featured passages from such diverse authors lik T.S. Eliot, Arundhati Roy,Haruki Murakami and Shakespeare, amongst others. This way, the calendar gave a flavour of different prose styles. Each month was detachable and could actually be used as a book mark. The calender was aptly titled 'MAKE A DATE WITH A BOOK TODAY'.
Results
The Bookmark Calender was very well received as a giveaway. In fact the response was so good, the client ordered a second print run and now has started selling it at his stores.
Credits
| John Mani |
The Classic Partnership |
Creative Director |
| Vitthal Deshmukh |
The Classic Partnership |
Creative Director |
| Leela Alvares |
The Classic Partnership |
Copywriter |
| Pankaj Bangade |
The Classic Partnership |
Art Director |
| Rajan Nayagam |
The Classic Partnership |
Production Manager |