| Brand | 7 Leisures Group |
| Product/Service | Anti-Drink Driving |
| Entrant | JWT BAHRAIN Manama, BAHRAIN |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safet |
| Entrant Company: | JWT BAHRAIN Manama, BAHRAIN |
| DM/Advertising Agency: | JWT BAHRAIN Manama, BAHRAIN |
Credits |
| Planner | Planner |
The Brief
6
Describe the creative solution to the brief/objective.
The youth of Bahrain has a fancy for bluetooth and use it as a tool to make new friends and socialize in clubs.
We saw this as a perfect opportunity and placed bluetooth transmitters at the exits of all 7 Leisure venues.
Anyone exiting the club recieved an animated message. The message was delivered at the right time and place.
Results
Just when the consumer was about to make the decision to drive under the influence of alcohol he recieved an animated message that prompted him to change his mind.
Within two weeks there was an increase in the amount of Radio Taxis called on weekends after parties.
Credits
| Mazen Hassan |
JWT Bahrain |
Creative Director |
| Girts Barenis |
JWT Bahrain |
Senior Art Director |
| Sangeeta Shetty |
JWT Bahrain |
Senior Copywriter |