| Brand | Pfizer |
| Product/Service | Cardiovascular Portfolio |
| Entrant | RMG CONNECT Dubai, UNITED ARAB EMIRATES |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safet |
| Entrant Company: | RMG CONNECT Dubai, UNITED ARAB EMIRATES |
| DM/Advertising Agency: | RMG CONNECT Dubai, UNITED ARAB EMIRATES |
Credits |
| Planner | Planner |
The Brief
6
Describe the creative solution to the brief/objective.
A direct mailer that uses a scare tactic to dramatise and alert patients on the risks of heart disease associated with hypertension and dyslipidemia.
The mailer starts by establishing the two diseases as 'Silent killers' and goes on detailing one of their latest crimes, educating readers along the way on risk factors and preventive measures.
Results
71% of recipients recalled the educational content of the mailer
26% acted immediately by visiting their doctor
49% requested more info (confirming the perceived value of the content provided)
Credits
| Arz Azar |
RMG Connect |
Art Director |
| Mazen Khater |
RMG Connect |
Group Account Planner |
| Charly Wehbe |
RMG Connect |
Planner |