2007 Winners & Shortlists

The Brief

7

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

The campaign started by the launch of outdoor and press visuals the first week of December 2006, followed by a TVC campaign that ran on all the local TV channels the second week of December.Two different ambient media Business cards and cars with special car plates. The press visuals were sent also via mail during the whole month of December 06 and January 2007.And an interactive TVC was sent by naharnet.com to 2500 persons.

The campaign was a huge success, opening new debates on the issue, and finally saying what has been on people's minds for a long time. Huge PR coverage arab ad commerce du Levant ,Lebanon opportunity ,L'Orient le Jour ,Al Nahar ,TV Arabiya - De Morgen , Alam EL Sabah FTV ,Elle Orient ,Dubai TV ,Washington post, Magazine ,Campaign Middle east mag ,Communicate Middle East ,Channel 4 TV England.