| Brand | Fromageries Bel |
| Product/Service | La Vache Qui Rit Cheese |
| Entrant | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
| Entrant Company: | SAATCHI & SAATCHI Dubai, UNITED ARAB EMIRATES |
Credits |
| Planner | Planner |
The Brief
7
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
The campaign was launched with simultaneous presence across all media.
This 'Vitamin D' campaign successfully launched LVQR's new product variant in the market.
It drew instant attention and in a clever way involved the interests of kids and mums and delivered the product message.
Credits
| Ed Jones |
Saatchi & Saatchi |
Creative Director |
| Avinash Sampath |
Saatchi & Saatchi |
Copywriter |
| Andrew Leftley |
Saatchi & Saatchi |
Art Director |