Brand | LA LIBANAISE DES JEUX |
Product/Service | LOTTO LIBANAISE |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Creative Effectiveness |
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Loto is about luck. With the unluckiest day of the year looming, Friday the 13th, Loto Libanaise decided to give people the opportunity to skip it all together!
We created a microsite skipfriday13.com, allowing Loto customers in Lebanon to log in, and purchase tickets from a different day and country. We rerouted Loto Libanaise' website IP address every hour from one country to the next, across 24 servers worldwide based on time zones.
People skipped unlucky Friday 13th - and when people feel lucky, they play more Loto. In 24hrs Loto smashed their previous record for online tickets sales.
Credits
Fadi Yaish |
Impact BBDO Dubai |
Executive Creative Director |
Daniel CorreĆ¢ |
Impact BBDO Dubai |
Creative Director |
William Mathovani |
Impact BBDO Dubai |
Associate Creative Director |
Hisham Lahouasnia |
Impact BBDO Dubai |
Digital Director |
Nabeel Qaisar |
Impact BBDO Dubai |
Technical Director |
Nilesh Thakkar |
Impact BBDO Dubai |
Technical Lead |
Mohsin Khan |
Impact BBDO Dubai |
User Interface Developer |
Links
Social Media URL