| Brand | SAUDI TELECOM COMPANY |
| Product/Service | NETWORK AND COVERAGE |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Long-Term Creative Effectiveness |
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Idea Creation
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
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Production
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MADE IN SAUDI FILMS Jeddah, SAUDI ARABIA
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Brief Explanation
Most of Saudi Arabia remains unexplored, even to Saudis. So when STC found its claim to have the largest network coverage challenged by competition, we introduced ‘Unveil Saudi’: a nation-wide, real-time demonstration of network power. We traveled far and broadcast live never-before-seen footage and pictures, testing the furthest reaches of our network and uncovering the Kingdom’s breathtaking diversity. Our large-scale operation turned from a trending topic to a permanent internal tourism platform adopted by the government, and consumers’ perception of our network strength increased by 17%.
Credits
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
| Ahmad Shanaa |
J. Walter Thompson |
Senior Art Director |
| Abeer Alsalem |
J. Walter Thompson |
Copywriter |
| Maian Alken |
J. Walter Thompson |
Copywriter |
| Maher Kaidbey |
J. Walter Thompson |
Senior TV Producer |
| Jude Alsaati |
J. Walter Thompson |
TV Producer |
| Marc Baakliny |
J. Walter Thompson |
Digital Art Director |
| Made in Saudi |
Made in Saudi |
Production House |
| Dana Alkutoubi |
J. Walter Thompson |
Head of Strategic Planning KSA |
| Jad Haddad |
J. Walter Thompson |
Associate Business Director |
| Maan Gelidan |
J. Walter Thompson |
Senior Account Manager |
| Ahmed Alsahhaf |
Saudi Telecom Company |
GM of Marketing Communication – Consumer Business Unit |
| Naif Alqazlan |
Saudi Telecom Company |
Digital Media Director |
| Abdullah Alotaibi |
Saudi Telecom Company |
Senior Digital Media Professional |